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Big Village CARAVAN surveyed consumers about disinformation in society to better understand how they view disinformation and the effect that it has on America.

Consumer-validated audiences leverage the voice of the customer in the builds, resulting in a deterministic model with a greater likelihood to reach an actual in-market customer. Big Village takes this approach and generally, these audiences hit the intended target 30% more than other audiences.

QR codes have been rising in popularity, especially since the beginning of the pandemic, and consumers are changing their views and behaviors towards them.

We’re taking a look at the financial decisions American consumers have made recently and how spending habits have changed since COVID-19.

Last week, we reported on the American experience with retail check-out technology. This week, we focus on those same survey results and differences based on race.

Pets play a big part in American families today, and pet care varies household to household. So, what are pet owners looking for when they shop for their pets, and where do they go to find it?

Which values are most important across generations?

From grocery shopping to subscriptions services and vacation plans, many consumers have made or plan to make changes to their spending ahead of 2023.

For this month’s Pulse we addressed the economy with the American consumer, and how the current cost of living is impacting their daily lives.

We surveyed Americans on their social media usage. What are they using, how often are they using it, and what are they using it for?