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“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

Leveraging a US representative sample of over 25,000 survey completes, Big Village’s Audience Intelligence is a fully integrated and holistic planning and activation platform that addresses media planning, profiling and general media insights in one.

One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven percent of consumers participating in the survey said they bought lower-cost brands last year as a direct result of increased cost of living brought on by inflation.

Big Village found that Goodwill stores top the list (89%) of favorite places to shop among those who prefer to look for materials for DIY costumes at thrift stores.

The economy and Juneteenth are top of mind for consumers in this week’s The Pulse of the American Consumer.

Looking for new, innovative products to support automation is really important, as it can ultimately help free up time and allow us to provide insights and solutions to our clients’ objectives.

Through BeWell@Big Village, our HR-led health and wellbeing program, we kicked off Q1 2022 by practicing gratitude, learning about nutrition and assisting Ukraine.

Shelf Test is a popular survey-based approach to solve pricing innovations and incorporate them into existing product lines for many product categories.

In celebration of Earth Day on April 22nd, our CARAVAN® team surveyed Americans about their concerns about the environment and what they’re doing to help.

Cassandra is releasing a new trends analysis report, “Re(value)ation: A Pandemic Mired in Political Mayhem Makes Gen Z Rethink Everything.”