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How do Americans view secondary education today? We found out how parents view their child’s education and plans for the future, along with how parents view their own secondary education journey.

In celebration of Mother’s Day, our CARAVAN® team asked Americans what they plan to buy for their moms this year. We also asked moms what they REALLY want this year, and what do they NOT want?

Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.

One of the goals of market segmentations is to target people most likely to become satisfied and enthusiastic customers of a company and its products. Properly designed and executed targeting segmentation helps companies reach challenging business goals and optimize spending for advertising, even in the most competitive categories.

We’re watching how consumers use and choose video streaming services today. Streaming services have become the way to watch, well… everything. See how American consumers choose what to tune into, how much they’re spending on the services and more.

How do consumers feel about digital advertising? Did they actually mean to click on that ad? Do they actually purchase that product after clicking on the ad?

We surveyed Americans on their tax returns this past year. Did they file by the deadline? How did they file? Does anyone help them do their taxes?

We surveyed Americans to see how loyal they believe themselves to be to products and brands. Additionally, we asked them what they would be willing to do for the products and brands they love and what makes them turn away from products and brands.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

Consumers weigh in on their feelings towards the short-term economy and long-term economy in this week’s The Pulse of the American Consumer.

With the recent popularity of Generative AI in many different use cases, we asked Americans their general feelings towards AI.