Search Results

One of the goals of market segmentations is to target people most likely to become satisfied and enthusiastic customers of a company and its products. Properly designed and executed targeting segmentation helps companies reach challenging business goals and optimize spending for advertising, even in the most competitive categories.

We’re watching how consumers use and choose video streaming services today. Streaming services have become the way to watch, well… everything. See how American consumers choose what to tune into, how much they’re spending on the services and more.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

How do consumers feel about digital advertising? Did they actually mean to click on that ad? Do they actually purchase that product after clicking on the ad?

We surveyed Americans on their tax returns this past year. Did they file by the deadline? How did they file? Does anyone help them do their taxes?

After 2 years of on again, off again shutdowns and travel restrictions, consumers are ready for vacation this season!

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

We surveyed Americans to get their thoughts on the importance and impact of Black History Month.

Bright Mountain Media announced it has completed a revamp of the company’s Big Village global research and analytics offerings.

Ready-Made Solutions are a suite of expert-designed research solutions that help brands iterate product and service ideas based on explicit and implicit metrics in a way that addresses two common pain points of DIY research: methodological expertise (design and analysis) and data quality. I’m breaking down the different solutions that make up the suite, explaining how they reinforce each other and outlining Big Village’s approach to data quality, which underpins the solutions.

Big Village CARAVAN surveyed consumers about disinformation in society to better understand how they view disinformation and the effect that it has on America.