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We’re taking a look at the financial decisions American consumers have made recently and how spending habits have changed since COVID-19.

Summer travel, mental health, and COVID are top of mind for consumers in this week’s The Pulse of the American Consumer.

Last week, we reported on the American experience with retail check-out technology. This week, we focus on those same survey results and differences based on race.

Pets play a big part in American families today, and pet care varies household to household. So, what are pet owners looking for when they shop for their pets, and where do they go to find it?

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

Mental health, investing and cryptocurrency. Ahead, a look at American’s feelings towards these topics.

In our latest MediaPulse survey we surveyed consumers about their Netflix subscriptions and their attitudes towards some possible next steps that Netflix can take from here.

In celebration of Pride Month, we asked Americans about authenticity and how brands can authentically celebrate Pride.

From grocery shopping to subscriptions services and vacation plans, many consumers have made or plan to make changes to their spending ahead of 2023.

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

We surveyed Americans on their social media usage. What are they using, how often are they using it, and what are they using it for?

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.

Being a “foodie” is now a central component of the Gen Z identity –according to a recent study released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers.

See which home and auto insurance companies are most popular and which consumers have the most insurance in this week’s The Pulse of the American Consumer.