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With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year? In a recent Big Village CARAVAN study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.

Mental health, politics and the passing of The Queen. Ahead, a look at American’s feelings towards these topics.

Are Americans optimistic about 2023? We uncovered the goals, priorities and levels of optimism each generations is seeing for next year.

Which values are most important across generations?

QR codes have been rising in popularity, especially since the beginning of the pandemic, and consumers are changing their views and behaviors towards them.

Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.

Big Village’s CX analytics provide the tactical knowledge, tools, and consultation to meaningfully define, achieve and monetize success.

We have the insights on how consumers prefer to participate in surveys online, generational breakdown included.

Cassandra recently hosted a webinar with The Infatuation, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

Our surveys show how soccer fans across the world are feeling about this year’s World Cup and how they plan to watch the matches.