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We thought it would be fun to debate some of the most controversial food questions out there. The results? Researchers pulling out sources to back up their claims and very creative reasonings backed by pure appetite.

Explores US Gen Z’s changing relationship with luxury goods and how marketers can adjust their positioning to sell to this generation.

Explores US Gen Z’s changing relationship with luxury goods and how marketers can adjust their positioning to sell to this generation.

Big Village set out to identify ways diversity, equity, and inclusion have been defined by reputable sources and leaders in their respective industries.  How these terms are defined sets the foundation for how institutions, organizations, and brands implement DE&I initiatives and, to some extent, defines the possible outcomes of these efforts.

An overwhelming 88% of Americans have plans to celebrate this year. The survey reveals that 46% of Americans are traveling over the holiday – and 80% of those traveling are taking to the road in their cars. Plane travel is the second most popular choice at 19%, with 34% of Americans saying they have changed their travel plans because of the higher cost of airline travel.

Are Americans optimistic about 2023? We uncovered the goals, priorities and levels of optimism each generations is seeing for next year.

Big Village CARAVAN’s The Pulse of the American Consumer pulled consumer insights on how Americans are currently feeling about the Ukraine Conflict and the Pandemic.

Big Village CARAVAN pulled consumer opinions and preferences of current television content and providers across the television landscape.

Jennifer Adams, Big Village’s lead of Digital Hives and Online Communities, presents the significance of online communities in the current market, presenting her “Top 10 Reasons” for brands to establish always-on market research communities to thrive in a rapidly changing marketplace.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

Reviewing patents around a set of competitors or in a specific product category can provide a look into what the future may hold.