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Recently, in a CARAVAN survey, Big Village specifically examined the ongoing conversation surrounding Pride month backlash, which has generated polarizing views.

To better understand how consumers felt about the Bud Light backlash, we asked consumers what they knew about the “controversy” and how their purchase decisions may be influenced when a brand is called out for being “woke.”

A new trends report, “The Culture of Influence,” released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers.

In a recent CARAVAN survey, when we asked consumers what Personalization meant to them, they described it as: Making something your own.

Jennifer Adams, Big Village’s lead of Digital Hives and Online Communities, presents the significance of online communities in the current market, presenting her “Top 10 Reasons” for brands to establish always-on market research communities to thrive in a rapidly changing marketplace.

New research from the Consumer Technology Association (CTA)® shows streaming services and video game tech are among the top tech gifts people plan to give this season.

DE&I is a complicated endeavor, requiring significant investment, executive buy-in, and long-term commitment. And while the moral case for increasing diversity, equity, and inclusion efforts is clear, business leaders are also tasked with making the business case.

In a world where change is the only constant, one thing remains steadfast: the power of the consumer.