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New research from the Consumer Technology Association (CTA)® shows streaming services and video game tech are among the top tech gifts people plan to give this season.

Jennifer Adams, Big Village’s lead of Digital Hives and Online Communities, presents the significance of online communities in the current market, presenting her “Top 10 Reasons” for brands to establish always-on market research communities to thrive in a rapidly changing marketplace.

The best way to visualize survey data depends on both the type of data and the story the data tell.

As we wrap up 2020, we want to share a recap of Big Village’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.

The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

DE&I is a complicated endeavor, requiring significant investment, executive buy-in, and long-term commitment. And while the moral case for increasing diversity, equity, and inclusion efforts is clear, business leaders are also tasked with making the business case.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

In a world where change is the only constant, one thing remains steadfast: the power of the consumer.

In celebration of Mother’s Day, our CARAVAN® team asked Americans what they plan to buy for their moms this year. We also asked moms what they REALLY want this year, and what do they NOT want?

New COVID-19 variants changed the travel industry’s road to recovery. With concerns over omicron slowing and confirmed cases falling in most cities the travel industry can look forward to more consumers being open to travel in 2022.

The economy and Juneteenth are top of mind for consumers in this week’s The Pulse of the American Consumer.

Big Village’s CX analytics provide the tactical knowledge, tools, and consultation to meaningfully define, achieve and monetize success.

Leveraging a US representative sample of over 25,000 survey completes, Big Village’s Audience Intelligence is a fully integrated and holistic planning and activation platform that addresses media planning, profiling and general media insights in one.

Big Village found that Goodwill stores top the list (89%) of favorite places to shop among those who prefer to look for materials for DIY costumes at thrift stores.