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In a recent CARAVAN survey, when we asked consumers what Personalization meant to them, they described it as: Making something your own.

In a world where change is the only constant, one thing remains steadfast: the power of the consumer.

Jennifer Adams, Big Village’s lead of Digital Hives and Online Communities, presents the significance of online communities in the current market, presenting her “Top 10 Reasons” for brands to establish always-on market research communities to thrive in a rapidly changing marketplace.

New research from the Consumer Technology Association (CTA)® shows streaming services and video game tech are among the top tech gifts people plan to give this season.

The best way to visualize survey data depends on both the type of data and the story the data tell.

As we wrap up 2020, we want to share a recap of Big Village’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.

Bright Mountain Media announced it has completed a revamp of the company’s Big Village global research and analytics offerings.