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Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

The journey consumers take when checking out at retail stores has changed. Technology underpins many of the changes and is important to the customer experience.

We surveyed Americans on their thoughts about personalization in online shopping, social media, streaming services and more.

We surveyed Americans on their thoughts about personalization, and took a deeper dive into the data by generation.