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New York, April 19th, 2022 – Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green, on April 20th.

Public health and politics are top of mind for consumers in this week’s The Pulse of the American Consumer.

Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.

In celebration of Mother’s Day, our CARAVAN® team asked Americans what they plan to buy for their moms this year. We also asked moms what they REALLY want this year, and what do they NOT want?

How concerned are they about the impact Dobbs v. Jackson is having on women’s rights? What are the biggest challenges facing working women? How do working moms feel about their employers policies for families?

There are several factors affecting the sales of EVs in the US. Most drivers cite factors affecting their pocketbooks as both barriers and motivators for owning an EV.