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This month is Pride Month and it also has been a historic month with last week’s US Supreme Court ruling that says that the landmark 1964 Civil Rights Act also protects gay and transgender workers from workplace discrimination.

Looking for new, innovative products to support automation is really important, as it can ultimately help free up time and allow us to provide insights and solutions to our clients’ objectives.

Shelf Test is a popular survey-based approach to solve pricing innovations and incorporate them into existing product lines for many product categories.

Understanding who your core audience is and knowing their interests and attitudes has never been more essential to a brand’s success, especially in media.

In celebration of Earth Day on April 22nd, our CARAVAN® team surveyed Americans about their concerns about the environment and what they’re doing to help.

Media companies have long struggled with creating strong audience segmentations for well-placed media and beneficial outcomes…but times are changing.

Big Village Launches Smart Targets: Dynamic Real-Time Audience Segments That Help Brands and Agencies Reach the Highest Value Customers and Reduce Waste.

At Big Village we work with category leading brands, encouraging them to build towards an always-on position.

Our recent MediaPulse survey found that 82% of Americans use at least one premium streaming service*. This number is especially impressive because only 31% of Americans use traditional cable or satellite TV to consume television.

Ensuring an initiative opens itself up to the best, current thinking has become the hallmarks of many strategic efforts with Big Village’s Accelerated Intelligence.

Big Village’s CARAVAN team conducted a survey to discover Americans’ views on how well they think advertising and media are doing in the representation of the Hispanic culture and the stance brands are taking on issues facing the community.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

Mental health, politics and the passing of The Queen. Ahead, a look at American’s feelings towards these topics.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

Cassandra takes the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and how culture moves forward.