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The best way to visualize survey data depends on both the type of data and the story the data tell.

The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

DE&I is a complicated endeavor, requiring significant investment, executive buy-in, and long-term commitment. And while the moral case for increasing diversity, equity, and inclusion efforts is clear, business leaders are also tasked with making the business case.

Big Village examined brand tracker data among wireless phone service carriers and found that not being inclusive could lose a brand business and market share. Why? Consumers in multicultural groups are slipping through the cracks. Brand tracker results from a recent CARAVAN study show that Black and Hispanic consumers are about one and a half times more likely than the general market (i.e., where the demographic profile of the data matches the U.S. population) to report they intend to switch carriers in the next year. However, their awareness of the brands in the marketplace is lower than the general market. Those most likely to switch are less aware of their options.

Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven percent of consumers participating in the survey said they bought lower-cost brands last year as a direct result of increased cost of living brought on by inflation.