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The latest research report released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact.

The data confirms that this holiday shopping season will be a scaled-back one for many shoppers, with 46% of consumers reporting that they are not willing to spend more this year, even if it means getting the most important items on their list.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

We surveyed Americans on their feelings of anxiety. What are their anxiety levels and how often are they experiencing them? What situations make them most anxious? How concerned are they about the mental health crisis?

We found that younger Americans were still willing to go to the movies and that all Americans enjoyed having more options (i.e., watching from home) for watching the latest movies. This month, we revisited the topic of movie theaters and consumers’ attitudes toward them.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

The findings released today unveil American’s views on where we are with racial injustice by generation, race and political party.

The latest research report released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

In celebration of Earth Day on April 22, Big Village surveyed Americans on their concerns about the environment, what they’re doing to help, and what responsibilities they think brands have when it comes to the long-term health of the planet.

Generation Alpha – the next generational cohort coming up after Gen Zs, who today are roughly 12 and under – is facing a world that is infinitely harder than the one their parents grew up in but they also recognize infinite possibilities, according to a new report, Gen Alpha: Generation Infinite from Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers.

The latest research report released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, unveils key findings as it concerns the future of education, particularly how the Gen Z and Gen Alpha learning experiences continue to seismically shift.

Three-quarters of consumers agree inflation has had a significant impact on their households, with nearly as many expressing concerns about a recession happening in the next six months.

Big Village, a global advertising, technology, and data company, is today announcing its plans to leverage visualization technology from Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, for Big Village’s CARAVAN® survey data.

We surveyed 2,000+ consumers on their holiday shopping! Discover how the men in our lives plan to get-it-done with the help of good ads, retail recs, “deal days,” and great offers.

U.S. consumers tuned in this week to give insight into upcoming travel plans and destinations they will be visiting in upcoming months as well as why some will not be traveling. They also provided an update into their overall consumer confidence levels regarding the current and future conditions of the U.S. 

For this month’s Pulse we addressed the economy with the American consumer, and how the current cost of living is impacting their daily lives.

As of August 2022, Netflix’s stock price is down -62% since the beginning of the year. Despite all that, we recently found that Netflix is still the leader when it comes to how consumers rate streaming services (with Amazon Prime is not far behind).