Who You Choose to Target (and Not) is Serious Business
Learn how Big Village used ‘Always On’ and ‘Always Connected’ insights to help the country of Aruba translate its strategy into impactful campaigns
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Big Village and Deep Focus worked with an island nation to identify the optimal audience to market the country as a travel destination in a highly competitive landscape. In this case study, you’ll learn how to use data and insights to target and plan a campaign to attract vacationers to the island nation, whose economy is one of the most tourism-dependent globally. This case study focuses on audience and targeting, and it’s one you don’t want to miss!