Unlocking Insights to Increase Advertiser Spend
A leading publisher set out to drive demand with advertisers for the new sports programming they were planning to introduce in the fall of 2022.
Big Village assisted this publisher in promoting the audience the new programming would bring them by first leveraging primary research to identify segments of the market most likely to tune into the new programming. These segments were then onboarded to Audience Intelligence, our proprietary market/media intelligence platform, to unlock additional insights on the segments that the publisher could use to promote them to advertisers and persuade these advertisers to route marketing dollars to the programming.
The result:
Through this integration, the organization was able to successfully begin monetizing the new audience with prospective advertisers.