Audience Intelligence

Audience Intelligence, Big Village’s proprietary audience service, helps advertisers and their partners deliver better outcomes by arming them with solutions that help improve and optimize strategy, delivery, and measurement.

Our mission is to reduce waste in the marketing workflow by integrating stages of that workflow that are typically disconnected (i.e. strategy, planning, activation, and measurement). Our aspiration is to deliver on that mission with technology that connects data and digital media in a way that stakeholders create strategies with the same data sources that they plan, activate, and measure with.

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Why Audience Intelligence?

For Agencies/DSPs

Convert new business opportunities, plan new strategies, and activate seamlessly all in one platform.

For Brands

Better understand your customers / prospects and seamlessly access them through digital media platforms.

For SSPs/Publishers

Better understand your audience and promote them to buyers.

The problem Audience Intelligence solves

Brands, agencies, and media partners all share a common goal: getting the right message to the right consumers and business professionals at the perfect time. However, the systems they each use often struggle to communicate effectively with each other. As a result, everyone involved has to make educated guesses to fully embrace the decisions made earlier in the process.

The problem is rooted in the handoffs. The distinct stages of the workflow weren’t designed to work together seamlessly. As a result, transitions from one stage to the next rely on ‘proxies’ that can degrade the quality of the work done earlier in the workflow.

With Audience Intelligence, we maintain fidelity by enabling seamless handoffs from one stage of the workflow to the next.

Take the quiz below to determine how Audience Intelligence can help you tackle this important problem.

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