Audience Intelligence Is a Single Platform Designed to Build and Target Audience Profiles
NEW YORK — Big Village, a global advertising, technology, and data company, today launched Audience Intelligence, a platform that offers rich first-party data and integrations for advertisers to develop audience targets, plan media across channels, and take action.
“Drawing upon Big Village’s full-service marketing expertise, Audience Intelligence was built with ease of use for agencies and brands top of mind,” said Andy Davidson, who leads data strategy and analytics for Big Village Insights, the research and analytics division of Big Village. “The platform is both easy to use and incredibly powerful. With just a few simple clicks, media buyers create customized audience profiles, visualize behaviors across media channels, plan targeted campaigns, and activate programmatic advertising.”
Big Village Audience Intelligence leverages consumer media behaviors across linear TV, CTV (Connected TV), print, radio, digital, social, and podcasts, including content preferences, day parts, digital habits, demographics, and psychographics. Additional integrations with rich first-party data sources enable users to view data through the lens of over 5,000 target segments — from Auto Intenders to New Home Buyers to Environmental Enthusiasts to Big Village’s portfolio of precision audiences launched last year (Big Village Audiences). Advertisers can also activate campaigns against these targets by accessing EMX by Big Village from within the platform.
Big Village Audience Intelligence provides comprehensive insight into the demographic makeup of customers and prospects, including what they are watching, reading, listening to, and what they value and find interest in. The interactive platform is based on a combination of inputs, including a 25,000-person survey of a nationally representative slice of the US population, passively collected digital click stream data providing insight to interests, sentiments, and behaviors, passively aggregated purchase data that provides intelligence on what people are buying at point of sale, and direct integrations between these sources and EMX.
“We uniquely understand the programmatic ecosystem’s needs since we own and operate a leading SSP. Audience Intelligence is designed to meet the real time needs of clients’ omnichanel media plans,” said Michael Zacharski, CEO of EMX. “Advertisers can quickly and easily assemble campaign targeting strategies, reach customers and prospects, measure the results, and optimize their entire plan in real time in both biddable programmatic and traditional media channels.”
For more information on Big Village’s products and solutions, please visit https://big-village.com/
About Big Village
Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at big-village.com