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Big Village Implements Forsta Visualizations

October 12, 2022

Big Village Implements Forsta Visualizations to Enhance Deliverable Capabilities for CARAVAN® Survey Data

New capabilities from the partnership include native PowerPoint exportable dashboards and statistical significance testing in dashboards

NEW YORK – October 12, 2022 Big Village, a global advertising, technology, and data company, is today announcing its plans to leverage visualization technology from Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, for Big Village’s CARAVAN® survey data. For companies using Big Village’s CARAVAN® Omnibus Surveys, the Forsta Visualizations solution will increase efficiencies and allow them to quickly create detailed presentations of data results that can be shared with executive teams and stakeholders.

Leveraging Forsta Visualizations enables CARAVAN clients to dive even deeper into their data, using a best-in-class platform that can be customized to meet their unique needs. Forsta Visualizations gives users the power to easily and intuitively interrogate their data to uncover insights that were previously difficult to find because of time and cost. Now, users can quickly and efficiently export data into PowerPoint and Excel spreadsheets without compromising the quality, representation, or reliability of the data.

“It is critical that our clients not only have access to their data but have the tools necessary to dive deeper into their insights and get a better understanding of the trends that are emerging,” said Wayne Russum, SVP, CARAVAN Surveys at Big Village. “The partnership with Forsta will allow clients to engage with the omnibus survey results in a completely new way that will ultimately help them increase efficiencies, cut down costs and most importantly, convey to executives and stakeholders the importance of insights in digestible segments.”

“Now more than ever, companies need to be able to quickly engage with the insights behind the data they collect, and turn those insights into action that drives growth and innovation,” said Tobi Andersson, Managing Director of Market Research at Forsta. “Forsta Visualizations gives our clients access to customizable, visually engaging and PowerPoint automation-equipped dashboards unlike anything else in the industry to enable their data to go further than it ever has before.”

Forsta Visualizations includes capabilities such as native PowerPoint exportable dashboards, statistical significance testing within the dashboard, comparison splits and access to easy and intuitive cross-tabulation. Big Village Insights is currently running Forsta Visualizations for its survey around consumer sentiment and the upcoming FIFA World Cup in Qatar. For more information, and to check out the findings, the dashboard can be found here.

For more information on Big Village Insights products and solutions, please visit

For more information on Forsta Visualizations, please visit

About Big Village

Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at

About Forsta

Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit