Brands that lead, win.
We design, build and manage consumer insights projects and programs that enable always-on learning and generate growth.
Formerly ORC (Opinion Research Corp.), we offer the advantage of over 80 years of partnership and perspective through industry experience, innovative approaches and proven methods, alongside the industry’s best current thinking on data quality and the integration of artificial intelligence in insights.
How Big Village Insights can help
Audience Segmentation & Targeting
Our Audience solutions help you deliver the right message to the right consumer, enabling you to understand customers & prospects, define their needs & determine how to best reach them.
Big Village designs custom solutions to help you understand consumer and market reactions to concepts as innovations are being developed, without slowing down your fast-paced timelines.
Building & Measuring Your Brand
Through a combination of survey research, online qual, activation techniques, and a portfolio of measurement solutions, Big Village delivers custom solutions to help you build and measure your brand.
Optimizing the Customer Experience
Big Village’s holistic CX approach combines your customers’ and employees’ voices with performance measurement, behavioral data & predictive analytics to help maximize customer lifetime value.
Big Village is your strategic B2B growth partner to help you identify and effectively pursue new markets, new audiences, new solutions and new requirements for existing customers.