We’re powered by our data-driven insights
Our industry advisors collaborate with your teams to uncover the human truths that help you activate insight and accelerate growth. We proudly support clients’ Insights needs with our agile tools, CX research, journey mapping, branding, concept testing, product testing, innovation, strategy, data & analytics, and digital qualitative and communities. We have expertise in specific markets such as B2B and younger generations.
How Big Village Insights can help
Audience Segmentation & Targeting
Our Audience solutions help you deliver the right message to the right consumer, enabling you to understand customers & prospects, define their needs & determine how to best reach them.
Big Village designs custom solutions to help you understand consumer and market reactions to concepts as innovations are being developed, without slowing down your fast-paced timelines.
Building & Measuring Your Brand
Through a combination of survey research, online qual, activation techniques, and a portfolio of measurement solutions, Big Village delivers custom solutions to help you build and measure your brand.
Optimizing the Customer Experience
Big Village’s holistic CX approach combines your customers’ and employees’ voices with performance measurement, behavioral data & predictive analytics to help maximize customer lifetime value.
Big Village is your strategic B2B growth partner to help you identify and effectively pursue new markets, new audiences, new solutions and new requirements for existing customers.
Agile at Big Village
Agile at Big Village takes complex issues and breaks them down into bite-sized chunks. We leverage our unique combination of qualitative, quantitative, secondary and analytic tools, combined with industry expertise to provide our clients with insights they can use quickly.
Our agile approach is designed for flexibility, allowing for new questions to arise during the project, with the most relevant methodology applied — in the moment — to address emerging questions. Experienced project leaders and industry experts guide our clients through quickly-paced, results-focused agile projects. Focusing on the most pressing questions and building on insights over time, our clients gain the understanding they need to win in the market, fast.
Featured Case Studies
Staying Informed Across Multiple Industries
Change Healthcare Thought Leadership
Staying Ahead with Competitive Insights
Many insights companies talk the talk, but can they walk the walk? Big Village has years upon years of research expertise. So no matter what your research focus is, we have the solutions you need (and the experts to back it up).
Focused on Customers
Give your customers the experience they deserve
Journey & Experience Mapping
Retention & Lifetime Value
Focused on Market Understanding
Give your customers what they really want
- Ad/Copy/Message Testing
Brand Positioning & Tracking
Attitude & Usage Mapping
Concept Development & Testing
Market Segment Mapping
Product Testing/Home Use Testing
Product Configuration & Pricing
Focused on Smart Strategy
Take your brand in the right direction
- Competitive Intelligence
Expert & Lead User Research
Market Intelligence Mapping
Trends & Ideation
Focused on Data & Analytics
Make your data work harder for you
- Improving Reach & Effectiveness
Monetizing Your Data
Reaching Special Audiences
Market Mix Modeling
Choice Based Models
Bayesian Driver Analysis
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