September kicks off the unofficial start of the holiday season, and folks all over the U.S. are already in planning mode. We asked Americans about their holiday shopping plans—what they’re looking to buy, how much they expect to spend, and what factors play a big role in their decisions during this hectic shopping time.
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Which of the following do you plan to purchase AS GIFTS this holiday season?
To what extent do you agree with these statements regarding holiday shopping this year?
Are you more or less likely to buy/give the following types of gifts this holiday season?
When do you plan to do MOST of your holiday gift shopping?
As of now, are your estimated expenditures on gifts this holiday season:
Thinking about holiday gifts, to what extent do each of these influence your decisions on what products and services to buy?
Methodology
This CARAVAN survey was conducted by Big Village among a sample of 1,010 adults 18 years of age and older. This survey was live on June 5-7, 2024.
Learn more about our Online CARAVAN® omnibus surveys here.
Contact us at caravaninfo@big-village.com for more information.