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Holiday Shopping: Americans Get Back into the Holiday Spirit

October 25, 2021

The holidays are fast approaching, and with that, Americans are trying to figure out their holiday shopping and celebration plans. Since COVID and its effects are still lingering for the second holiday season in a row, the Big Village Insights team set out to ask consumers what their plans are for the holidays this year. We ran surveys both at the beginning of August 2021 as well as at the beginning of October 2021 to see if consumer sentiment changed over time.

Are consumers planning on doing their shopping any earlier? Are they planning on celebrating with their families in-person? Do they have concerns about current inflation and supply chain issues?

Keep reading to find out the answers to these questions, and more!

Holiday Celebrations & COVID Concerns

While many consumers (57%) are still uncertain about their holiday celebration plans due to COVID-19, these numbers have decreased from August 2021 to October 2021.



Ready, Set, Shop!

Consumers are increasingly deciding to do their holiday shopping early this year (before Thanksgiving), and although the trend is moving downward, are still hesitant to shop in-person.

To what extent do you agree or disagree with these statements regarding the holiday season this year? (Strongly/Somewhat agree Summary)


Economic Concerns and Holiday Shopping

Consumer concern is growing when it comes to the economic impacts on their holiday shopping, mainly due to inflation and supply chain issues from COVID.




These Online CARAVAN® omnibus surveys were conducted on August 9-11, 2021 and October 6-8, 2021.  Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative. Written by the CARAVAN team at Big Village Insights. Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.