Skip to content

Life Interrupted: Cassandra Special Edition

June 22, 2020

The Education, Work & Success Perspective

COVID-19 has emerged as a defining event for today’s Gen Zs and Millennials. Cassandra, Big Village’s youth and culture experts, have leveraged their knowledge of these generations to take the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and even how culture moves forward and evolves with its bi-weekly report, “Life Interrupted.”

This edition of Cassandra’s “Life of Interrupted” report explores the future of education and work as seen through the eyes of Gen Zs and Millennials. For Gen Zs, with their lives largely ahead of them, many are setting even higher personal goals and rethinking career choices to ensure their future success after they get through the pandemic.

Below is a snapshot highlighting young Gen Z’s (aged 13-17) outlook on education and career with findings from a survey conducted by Big Village Insights on behalf of Cassandra. 


We’re Cassandra

As cultural strategists and business intelligence experts, we anticipate consumer-driven market shifts by understanding trendsetting young people. Our work anticipates these shifts so companies are primed for what’s happening now and next, and prepare brands for the future.

For nearly 20 years (before “Millennials” became a buzzword), Cassandra has worked with brands to tap into young consumer mindsets that hold the keys to their future. And now, backed by data-driven marketing powerhouse, Big Village, our impact is greater than ever.

We Anticipate Industry Shifts

We understand that unmatched foresight uncovers new opportunities and keeps brands at the cusp of innovation. Through our scientific approach, we analyze young consumers and trendsetters to quantify where change is actually happening in the marketplace.

We See Tomorrow®

With constantly shifting, ever-evolving, and fracturing attitudes and values of young consumers, simply keeping up is not enough. Adapting to trends as they come leaves companies too focused on now and not what’s next. At Cassandra, we empower our clients to know when change is coming, what it is, how young people are adapting, and what brands should do about it. We believe that to understand youth is to See Tomorrow.



We empower Fortune 500 companies to See Tomorrow® through trend forecasting, research, brand strategy, and consulting services that drive innovation and build deeper engagement with youth. Cassandra is an insights and cultural strategy group within Big Village, a global, full-service media and marketing and services company. As the leading experts on young consumers and the cultural forces shaping their lives for nearly 20 years, Cassandra is the foremost authority on Millennials and Generation Z. Membership includes a 12-month engagement with our insights platform where you will have access to the leading syndicated study of the behaviors, mindsets, and preferences of young consumers as well as cross-industry examples and implications to inspire your brand. To learn more about the Cassandra Report® and the benefits of becoming a Cassandra client, please contact us. 


Interested in partnering with us?

Follow us:  LinkedIn  |  Twitter  |  Facebook  |  Instagram




This online CARAVAN® Omnibus survey was conducted between May 14-19th among a representative sample of 1,000 individuals aged 13-17 on behalf of Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers.

At Big Village, we are keeping the pulse of the people during the COVID-19 pandemic, and will be regularly checking in on our CASSANDRA teams insights into the youth of today & the leaders of tomorrow. Contact us at for more information, or to inquire about custom research or the full Special Edition collective findings.


ABOUT Big Village

Big Village is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, Big Village has global headquarters in New York and offices around the world. Big Village empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.


Interested in partnering with us?

We love a challenge big or small, local or global. So don’t hestiate to reach out.

Follow us:  LinkedIn  |  Twitter  |  Facebook  |  Instagram