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Mother’s Day 2024

May 6, 2024

In celebration of Mother’s Day, our CARAVAN® team asked Americans what they plan to buy for their moms this year. But we also asked moms – what do they REALLY want this year, and what do they NOT want?

We also asked moms in our MomLife panel the same questions. Take a look below to see what they said!


What do you plan to buy for Mother’s Day this year?


Here’s a look at how these gifts have trended over the past few years.


We asked moms – what do you REALLY want for Mother’s Day?

“What I’d really like for Mother’s Day is the day off from cooking. I really just want to go out to a restaurant with my husband and children, and have someone else cook for me. What I don’t want for Mother’s Day is gifts. I don’t really need anything and I think that flowers are wasteful. What I really like is a homemade card from my kids. They are the best.”

– Julie M., 46. Mom of 3.


We also asked moms – what would you prefer NOT to receive for Mother’s Day?

“I don’t want flowers or gifts. I only want to spend the time with my kids maybe a picnic not worry about cooking or what needs to get done at home. I don’t want to spend it alone I want to spend it with my family at a picnic a road trip and just enjoy the day.”

– Patricia R., 33. Mom of 2.


A meal and a vacation were the top two answers across the board for what moms want for Mother’s Day, regardless of the age of their kids. However, the top things moms want changes quite a bit based on how old their kids are.

“I used to say tell my husband that want a day off of being a mom for Mother’s Day, but then I had a talk with a friend whose mom used to say that about her and she said how much it hurt her, so now I say I want a nice family day with my two kids and husband. I’d like to go for a family walk at a park or the beach, have a nice lunch together, and not have kids fighting.”

– Denise U., 47. Mom of 2.


This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 2,022 adults 18 years of age and older. This survey was live on April 22-24 and April 26-28, 2024.

Learn more about our Online CARAVAN® omnibus surveys here.

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