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Netflix – What’s Next?

April 20, 2022

For the past few weeks, news and rumors have been circulating that Netflix has been looking into alternative ways to grow subscribers – from cracking down on password sharing to even expressing openness to ad-supported content.


Yesterday we found out why. For the first time since 2011, Netflix has lost 200,000 subscribers in Q1 2022 rather than gaining 2,000,000 subscribers as projected. In our latest MediaPulse survey we surveyed consumers about their Netflix subscriptions and their attitudes towards some possible next steps that Netflix can take from here.


Key Findings as of April 1, 2022:


At Big Village, we will be keeping up with the pulse of the consumer throughout 2022, and are regularly running our CARAVAN surveys on current social issues. Contact us at for more information or for the full CARAVAN survey findings.

This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 1,018 adults 18 years of age and older. This survey was live on March 30 – April 1, 2022.

Written by the CARAVAN team at Big Village Insights.