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Diversity, Equity, and Inclusion

Pride Month 2023: How Did Brands Do?

July 10, 2023

Pride month this year saw its fair share of brands under scrutiny for the way they handled Pride-related controversies. But how did these events actually impact how consumers feel about these brands?

In a recent CARAVAN® survey, Big Village asked 1,010 consumers (representative of the U.S. population) which brands they thought showed authentic support for Pride Month.

Take a look below to find out more

Download the infographic.



Want to make sure that all minority groups are reliably represented in your research? With our CARAVAN DE&I survey, you can be sure you’re getting a readable sample on these demographics, including race, sexual orientation, disability, and more.