Skip to content

The Big Village Media Pulse

July 1, 2021

Consumer TV Consumption Sentiments and Behaviors

As the shift in media consumption continues to increase from traditional/cable TV to streaming services, the focus on CTV is more crucial than ever. But how can you cut through the clutter with your ads, and stand out amongst the CTV landscape that is getting more and more crowded? Take a look below at new findings from Big Village’s latest Media Pulse to gain real-time insights on consumer TV consumption behaviors, including ad relevancy, interactive ads, and different viewing behaviors between generations. Also, see the insights highlighted in this Broadcasting + Cable feature.


Contact us at for more information or for the full CARAVAN survey findings.

Big Village’s CTV Hive is an always-on online community offering turnkey CTV viewer insight on advertising, products, and services, as well as rich audience understanding through video and photo diaries, guided storytelling and digital collaging.

This Online CARAVAN® omnibus survey was conducted on June 7-9, 2021. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at Big Village Insights.