The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.
As the Delta variant continues to spread across the U.S. and the world, and inflation continues to grow, we asked consumers how they are feeling towards the vaccine as well as purchasing decisions being impacted by an increased cost of living. They also gave feedback on the performance of the President and Vice President so far in 2021. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At Big Village, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.
KEY FINDINGS AS OF August 8, 2021:
Methodology
At Big Village, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at caravaninfo@big-village.com for more information or for the full CARAVAN survey findings.
This Online CARAVAN® omnibus surveys were conducted on January 8-10, January 15-17, January 22-24, January 29-31, February 5-7, February 12-14, February 19-21, February 26-28, March 5-7, March 12-14, March 19-21, March 26-28, April 2-4, April 9-11, April 16-18, April 23-25, April 30-May 2, May 7-9, May 14-16, May 21-23, June 2-6, June 11-13, June 18-20, June 25-27, July 9-11, July 16-18, July 23-25, July 30-August 1, and August 6-8, 2021. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.
Written by the CARAVAN team at Big Village Insights.