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The Pulse: Raise a Glass

June 1, 2022

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries. 


When it comes to drinking alcoholic beverages, what do consumers like to drink? How often do they drink, and where? Is there still a hard seltzer craze? In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At Big Village, we have the real-time pulse of the consumer, today, and always. Throughout 2022, we will be offering weekly insights by identifying important data points and trends from the voice of the consumer.


Key Findings as of May 22, 2022:


At Big Village, we will be keeping up with the pulse of the consumer throughout 2022, and are regularly running our CARAVAN surveys on current social issues. Contact us at for more information or for the full CARAVAN survey findings.

These Online CARAVAN® omnibus surveys were conducted on May 6-22, 2022. These CARAVAN surveys were conducted by Big Village Insights among a demographically representative U.S. sample of 4,027 adults 21 years of age and older.

Written by the CARAVAN team at Big Village Insights.