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The Pulse: Inflation, the Great Resignation, and Voting Rights

January 25, 2022

The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.


Inflation, Roe v. Wade, voting rights, and the Ukraine/Russia conflict are all on the minds of Americans this week. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At Big Village, we have the real-time pulse of the consumer, today, and always. Stay tuned for next month’s Pulse of the Consumer on current events where we’ll share trending data from the beginning of the year.


Key Findings as of January 21, 2022:


At Big Village, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys was conducted on January 19-21, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at Big Village Insights.