The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.
Quick Service Restaurants (QSRs) are undoubtedly popular in America. Consumers shared their sentiments on which QSRs they prefer, how often they frequent QSRs, their reasons for visiting QSRs and more. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At Big Village, we have the real-time pulse of the consumer, today, and always. Throughout 2022, we will be offering weekly insights by identifying important data points and trends from the voice of the consumer.
Key Findings as of February 21, 2022:
At Big Village, we will be keeping up with the pulse of the consumer throughout 2022, and are regularly running our CARAVAN surveys on current social issues. Contact us at firstname.lastname@example.org for more information or for the full CARAVAN survey findings.
This Online CARAVAN® omnibus surveys was conducted on January 14-16, January 21-23, and January 28-30, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.
Written by the CARAVAN team at Big Village Insights.