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The Pulse Special Edition: A Global Look at Crypto

April 21, 2022

The cryptocurrency landscape in the US is often talked about – but how does the rest of the world feel about cryptocurrency? And how do their sentiments compare to how Americans feel? Big Village Insights decided to take a look and find out. Read on to see if consumers aged 18-64 around the world trust cryptocurrency with their money, and if they really think that cryptocurrency can make them a millionaire.


Is Crypto Trustworthy?

While stocks are the most trusted in the US, India, Japan and South Korea, real estate reigns supreme in Australia, Brazil, Canada, France, Germany, Mexico and the UK. China is the outlier that trusts in index funds the most.

So how did crypto fare against other investment instruments? Brazil has the highest level of trust at 38%, making it the 3rd most trusted investment instrument in Brazil. India has the second highest level of trust at 37%, making it the 3rd most trusted in India as well. Mexico has the third highest level of trust at 25%, where it is also the 3rd most trusted investment instrument. Crypto comes in a distant 3rd in Australia (tied with index funds), France, South Korea and the UK (tied with index funds), and 4th or lower in all other countries we collected data in.



Will Crypto Make Me a Millionaire?

Not surprisingly, the three countries who have the most trust in cryptocurrency are also the countries that most believe they could become a millionaire off crypto investments: India (74%), Brazil (65%) and Mexico (52%). A third (34%) of Americans 18-64 believe they could become a millionaire off crypto investments, while the UK (29%), Canada (28%) and Japan (26%) had the lowest levels of agreement with that statement.



This CARAVAN survey was conducted by Big Village INSIGHTS among a total sample of 11,276 adults aged 18-64 in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea, the United Kingdom, and the United States. This survey was live on April 8-13, 2022.

Written by the CARAVAN team at Big Village Insights. Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.