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The Pulse: The New Presidency Is Here

January 20, 2021

The Pulse of the American Consumer is focused on continued insight into opportunities for businesses across all industries.


With a new presidential administration entering office this week, there is a lot on the horizon for the country. During this time, it is vital that businesses connect with and understand their consumers – what they are going through, what they need, and how they feel.

At Big Village, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

If you would like more information on Big Village CARAVAN surveys, contact us below:

At Big Village, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus surveys were conducted on January 8-10, 2021 and January 15-17, 2021. Approximately 1000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at Big Village Insights.