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The Big Village Insights Valentine’s Day Survey Says…

February 13, 2020

Big Village Insights CARAVAN Survey Reveals What Consumers Really Want for Valentine’s Day, Dining Plans and Feelings about the Holiday

This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at Big Village Insights, the research, and analytics division of Big Village, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping, and feelings about what some call the most romantic day of the year.

Interestingly, the survey reveals some generational differences. While 40% percent of consumers overall plan to dine out, 58% of Gen Z’s and 51% of Millennials plan to go out to eat compared to 37% of Gen X and 30% of Baby Boomers. Gen Z’s (36%) and Millennials (29%) are also more inclined to want to receive a personalized gift vs. Gen X (22%) and Baby Boomers (30%).

Check out all the survey findings below.


Of the following dinner plans, Which do you have to celebrate Valentine’s Day this year? 

Which of the following gifts would you most like to RECEIVE this Valentine’s Day?

Of the following gifts, which do you plan to GIVE this Valentine’s Day?

Which best describes your feelings about Valentine’s Day?


This online omnibus CARAVAN® survey was conducted by Big Village Insights between January 31-February 5, 2020. The survey sampled 2,008 adults comprising of 1,004 males and 1,004 females who are 18 years of age and older. Click here to learn more about CARAVAN®.

More about our CARAVAN surveys here.


About Big Village

Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at


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