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When it comes to shopping for everyday household items, how often are consumers shopping? And how are they shopping, in-store or online? What about where they’re shopping?

Confidence in the U.S. banking system has declined across all demographics over the past three months but nearly all U.S. adults still have confidence in their primary bank.

It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation. According to the Big Village Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.

We surveyed parents on their back to school shopping habits for 2023.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

After 2 years of on again, off again shutdowns and travel restrictions, consumers are ready for vacation this season!

How concerned are they about the impact Dobbs v. Jackson is having on women’s rights? What are the biggest challenges facing working women? How do working moms feel about their employers policies for families?

We thought it would be fun to debate some of the most controversial food questions out there. The results? Researchers pulling out sources to back up their claims and very creative reasonings backed by pure appetite.

With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year? In a recent Big Village CARAVAN study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.