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It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation. According to the Big Village Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.

We surveyed parents on their back to school shopping habits for 2023.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

We are bringing you a Pulse of the American Consumer Special Edition on all things metaverse. From what it is to how consumers feel about it, consumers have opinions and interest in this evolving virtual universe.

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.

Are Americans optimistic about 2023? We uncovered the goals, priorities and levels of optimism each generations is seeing for next year.

With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year? In a recent Big Village CARAVAN study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.

Big Village CARAVAN surveyed consumers about disinformation in society to better understand how they view disinformation and the effect that it has on America.

Which values are most important across generations?

QR codes have been rising in popularity, especially since the beginning of the pandemic, and consumers are changing their views and behaviors towards them.

Our surveys show how soccer fans across the world are feeling about this year’s World Cup and how they plan to watch the matches.