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The Ukraine/Russia conflict, COVID-19 and Inflation are top of mind for consumers in this week’s The Pulse of the American Consumer.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

We’re taking a look at the financial decisions American consumers have made recently and how spending habits have changed since COVID-19.

Cassandra is releasing a new trends analysis report, “Re(value)ation: A Pandemic Mired in Political Mayhem Makes Gen Z Rethink Everything.”

Ensuring an initiative opens itself up to the best, current thinking has become the hallmarks of many strategic efforts with Big Village’s Accelerated Intelligence.

Through BeWell@Big Village, our HR-led health and wellbeing program, we kicked off Q1 2022 by practicing gratitude, learning about nutrition and assisting Ukraine.

Understanding who your core audience is and knowing their interests and attitudes has never been more essential to a brand’s success, especially in media.

In celebration of Earth Day on April 22nd, our CARAVAN® team surveyed Americans about their concerns about the environment and what they’re doing to help.