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Confidence in the U.S. banking system has declined across all demographics over the past three months but nearly all U.S. adults still have confidence in their primary bank.

It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation. According to the Big Village Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.

We surveyed parents on their back to school shopping habits for 2023.

We thought it would be fun to debate some of the most controversial food questions out there. The results? Researchers pulling out sources to back up their claims and very creative reasonings backed by pure appetite.

Are Americans optimistic about 2023? We uncovered the goals, priorities and levels of optimism each generations is seeing for next year.

Consumers weighed in on how they feel about the MLB returning as well as their feelings towards cryptocurrency and COVID-19, two years later.

With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year? In a recent Big Village CARAVAN study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.

We followed up with Americans on their thoughts and plans for the 2023 Holiday Season. What are their holiday shopping habits? When do they plan to decorate?

Our surveys show how soccer fans across the world are feeling about this year’s World Cup and how they plan to watch the matches.

Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.