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Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

In a world where change is the only constant, one thing remains steadfast: the power of the consumer.

The best way to visualize survey data depends on both the type of data and the story the data tell.

DE&I is a complicated endeavor, requiring significant investment, executive buy-in, and long-term commitment. And while the moral case for increasing diversity, equity, and inclusion efforts is clear, business leaders are also tasked with making the business case.

Bright Mountain Media announced it has completed a revamp of the company’s Big Village global research and analytics offerings.

Jennifer Adams, Big Village’s lead of Digital Hives and Online Communities, presents the significance of online communities in the current market, presenting her “Top 10 Reasons” for brands to establish always-on market research communities to thrive in a rapidly changing marketplace.

In celebration of Mother’s Day, our CARAVAN® team asked Americans what they plan to buy for their moms this year. We also asked moms what they REALLY want this year, and what do they NOT want?

New research from the Consumer Technology Association (CTA)® shows streaming services and video game tech are among the top tech gifts people plan to give this season.

As we wrap up 2020, we want to share a recap of Big Village’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.