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There are several factors affecting the sales of EVs in the US. Most drivers cite factors affecting their pocketbooks as both barriers and motivators for owning an EV.

Recently, in a CARAVAN survey, Big Village specifically examined the ongoing conversation surrounding Pride month backlash, which has generated polarizing views.

Our Human Resources team works incredibly hard every month to provide our employees with the work place environment, resources and support they deserve. May was no different. Take a look at the initiatives and learning opportunities they provided over the past month.

Video games have progressed from their origins as experimental technology, through a period where they were widely understood to be children’s toys, into a major arm of the personal electronics industry, and, with the widespread embrace of smartphones, have achieved total ubiquity across American and global life.

The Ukraine/Russia conflict, COVID-19 and Inflation are top of mind for consumers in this week’s The Pulse of the American Consumer.

MaxDiff analysis is a popular technique used in marketing research to evaluate lists of attributes, features, or statements. A Bradley-Terry model could be an attractive alternative to a MaxDiff in cases of sparse data and/or small sample size.

Cassandra announced they are conducting a new syndicated study on Generation Alpha (defined as ages 0-11) to uncover their mindset and values.

Big Village celebrated National Career Development Month in November with our first ever Career Development Takeover!

Big Village has successfully completed its System and Organization Control (SOC) 2 Type 2 examination for its Big Village Insights survey platform. 

We surveyed Americans on their sports streaming habits. What are they watching, and how are they watching it?

What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.

Financial stress, the state of the economy and the NFL season are top of mind for American consumers today.

As market researchers, it’s important that we take the time to ensure that our surveys accurately reflect the population we are trying to study. To do this, we often ask key demographic questions at the beginning of the survey.

We’re watching how consumers use and choose video streaming services today. Streaming services have become the way to watch, well… everything. See how American consumers choose what to tune into, how much they’re spending on the services and more.