Creating a New Offering
A national quick casual dining chain was considering entering the growing and competitive meal kit space and they needed a flexible way to investigate their options and inform their planning.
Big Village leveraged its Agile Insights suite of solutions to partner with the client in an iterative manner throughout the process, including:
Conducting initial Competitive Intelligence to understand the landscape
Testing the concept with consumers quantitatively
Providing consulting and expertise on the Go-to-Market strategy in terms of prioritization and positioning in order to maximize ROI
The Outcome
Big Village’s work supported the validity of the client offering meal kits both in terms of market white space and consumer interest. The client subsequently rolled out their meal kit offering successfully.