Museum of Science and Industry
Attracting New & Returning Visitors.

Our data revealed the neighborhoods most interested in museums, seasonal trends, and customer behavior.
We used this data to narrow down our audience to three segments:
- High Value Prospects
- Chicago Residents, and
- Drive-Market Residents.
We developed custom on (and offline) content—from banner ads and billboards to social graphics and videos—that would uniquely connect with each segment.

We drove a positive return on MSI’s investment in online ad dollars.

We significantly improved average cost per acquisition over its previous agency partners.
