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Museum of Science and Industry

Attracting New & Returning Visitors.

The Museum of Science & Industry in Chicago needed help to attract new and returning visitors.

Our data revealed the neighborhoods most interested in museums, seasonal trends, and customer behavior.

We used this data to narrow down our audience to three segments:

  1. High Value Prospects
  2. Chicago Residents, and
  3. Drive-Market Residents.

We developed custom on (and offline) content—from banner ads and billboards to social graphics and videos—that would uniquely connect with each segment.

We drove a positive return on MSI’s investment in online ad dollars.

We significantly improved average cost per acquisition over its previous agency partners.

We exceeded website traffic goals by 107%.