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Federation for Internet Alerts

The Internet Saving Lives

The Challenge: Leverage the internet to help the Federation for Internet Alerts ( improve emergency alerting and save lives.

Our location data can reveal homes at risk during an emergency, while browsing data can help target people in these homes with alerts in the form of adverts. We can use AI to turn standard emergency alerts into voice, video or visual ad units, then use programmatic targeting to expose it to our target audiences.

We used Common Alerting Protocol to pull notifications from all international authorities into a global Alert Hub. We used AI to turn the alerts into adverts that fit multiple digital, OOH, and AWS formats; and programmatic media to distribute them to the right people, in the right place, at the right time.


Alerts sent during global disasters


Homes reached during global disasters


Children rescued and returned