Connecting You to the Audiences You Need Now
Big Village Audiences
Target campaigns efficiently
To target campaigns efficiently, marketers and their agencies increasingly rely on pre-built audiences. But this approach often misses the mark because the human judgements around what digital behaviors do (or do not) signal are sometimes imperfect. The reality is that online behavior does not always imply intent. So how can you make sure you are reaching the right audiences?
At Big Village, we’ve invested years in developing a platform that puts a stop to this problem. Rather than leaving it to chance, our platform ensures that campaigns target behaviors known to be exhibited by an advertiser’s target audience — by pre-validating them and restricting delivery only to those individuals who exhibit these behaviors.
Whether you are targeting an attitudinal segment, conquesting a key competitor’s customers, trying to reach a likely adopter of a new product, or aspire to reach your customers in channels outside your walls, we develop targeting solutions that improve precision by obliterating the doubt. And we do all this without requiring an agency transition, increasing your costs, or disrupting your established processes. We integrate seamlessly into your existing infrastructure.
How it works
Our high-performing audiences can be activated programmatically via data connected PMPs directly integrated with your DSP of choice or by accessing our inventory in many of the leading DMP’s. If the audience you need isn’t already built, we can develop one on a custom basis, usually in less than 2 weeks.
Additional ‘First Party’ activation services we offer, include:
We’ll enable you to target your customers digitally
First party data enrichment
we’ll help you understand more about your customers and their interests
First party propensity scoring
we’ll help you optimize your in-house models
With Big Village Audiences, you can:
Build + Validate
We keep a pulse on current beliefs through 1st party survey data.
We scale audiences into the wild with behave-alike matching.
Match to Media
We procure accurate results with 200+ pre-built segments.
Featured Case Studies
Audience Segmentation Informs Product Development for National Bank
Optimizing Go-to-Market Strategy
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