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Back-To-School Shopping Plans for 2022

June 22, 2022

With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year?

In a recent Big Village CARAVAN® study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

70% of back-to-school shoppers plan to shop in-store.




81% of back-to-school shoppers find back-to-school advertisements helpful to their purchase decisions.




78% of back-to-school shoppers planning to do so in stores will shop at Walmart.



72% of back-to-school shoppers planning to do so online will shop at Amazon




This Online CARAVAN® omnibus survey was conducted on June 1-8, 2022 among 887 parents/guardians of school aged children (K-12 and college) who plan to make any back-to-school purchases this year. Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.