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Beyond COVID-19: The Pulse of The American Consumer pt. 32

October 12, 2020

The business impact of COVID-19 has been seen across all industries.

Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel.

At Big Village, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.



These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, May 1-3, May 8-10, May 15-17, May 22-24, May 29-31, June 5-7, June 12-14, June 19-21, June 26-28, July 3-5, July 10-12, July 17-19, July 24-26, July 31-August 2, August 7-9, August 14-16, August 21-23, August 28-30, September 4-6, September 11-13, September 18-20, September 25-27, October 2-4, and October 9-11, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.

At Big Village, we are keeping the pulse on the consumer during the COVID-19 pandemic, and are regularly running our CARAVAN surveys on these issues. Contact us at for more information, or for the full CARAVAN survey findings.

Written by the Caravan team at Big Village Insights.