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Big Village Insights Independence Day Survey Reveals…

July 1, 2020

That 53% of Americans Have Not Changed Their July 4th Celebration Plans Due to COVID-19

The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. It is a time when family and friends come together to celebrate with BBQs, picnics, fireworks and patriotic decorations to honor the country’s official anniversary of U.S. independence. But with COVID-19, have these time-honored traditions changed?

The Big Village Insights team conducted a survey to discover how Americans are planning to celebrate this year, how patriotic they are feeling due to recent events, their one favorite thing about the holiday, and more. Interestingly, the survey reveals that a majority haven’t changed their holiday plans because of COVID-19 and patriotism differs greatly by generation.

Find out what Americans are thinking via the Big Village Insights survey findings below:

Have your 4th of July holiday plans changed due to COVID-19?

Are you planning to celebrate the 4th of July holiday?

Considering recent events, how PATRIOTIC do you feel about the United States right now? 

How do you plan to celebrate the 4th of July?

What is your favorite thing about the July 4th holiday?


ABOUT Big Village

Big Village is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, Big Village has global headquarters in New York and offices around the world. Big Village empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.


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