News

We found that younger Americans were still willing to go to the movies and that all Americans enjoyed having more options (i.e., watching from home) for watching the latest movies. This month, we revisited the topic of movie theaters and consumers’ attitudes toward them.

From grocery shopping to subscriptions services and vacation plans, many consumers have made or plan to make changes to their spending ahead of 2023.

An overwhelming 88% of Americans have plans to celebrate this year. The survey reveals that 46% of Americans are traveling over the holiday – and 80% of those traveling are taking to the road in their cars. Plane travel is the second most popular choice at 19%, with 34% of Americans saying they have changed their travel plans because of the higher cost of airline travel.

Our recent MediaPulse survey found that nearly all Americans (94%) consume news media (and some of us consume more than others). The Baby Boomer generation consumes the most with 75% consuming news media once a day or more often. On the other hand, only 24% of Gen Z consume news media once a day or more often.

Are American’s interested in what the Metaverse has to offer? Take a look at how your consumers are feeling towards the Metaverse and its potential impact on their day to day.

Our recent MediaPulse survey found that 82% of Americans use at least one premium streaming service*. This number is especially impressive because only 31% of Americans use traditional cable or satellite TV to consume television.

Big Village’s CARAVAN team conducted a survey to discover Americans’ views on how well they think advertising and media are doing in the representation of the Hispanic culture and the stance brands are taking on issues facing the community.

As of August 2022, Netflix’s stock price is down -62% since the beginning of the year. Despite all that, we recently found that Netflix is still the leader when it comes to how consumers rate streaming services (with Amazon Prime is not far behind).