News

An overwhelming 88% of Americans have plans to celebrate this year. The survey reveals that 46% of Americans are traveling over the holiday – and 80% of those traveling are taking to the road in their cars. Plane travel is the second most popular choice at 19%, with 34% of Americans saying they have changed their travel plans because of the higher cost of airline travel.

Our recent MediaPulse survey found that nearly all Americans (94%) consume news media (and some of us consume more than others). The Baby Boomer generation consumes the most with 75% consuming news media once a day or more often. On the other hand, only 24% of Gen Z consume news media once a day or more often.

The data confirms that this holiday shopping season will be a scaled-back one for many shoppers, with 46% of consumers reporting that they are not willing to spend more this year, even if it means getting the most important items on their list.

Are American’s interested in what the Metaverse has to offer? Take a look at how your consumers are feeling towards the Metaverse and its potential impact on their day to day.

Our recent MediaPulse survey found that 82% of Americans use at least one premium streaming service*. This number is especially impressive because only 31% of Americans use traditional cable or satellite TV to consume television.